[Mb-civic] Military Recruiters Target Schools Strategically

[Cheeseburger]

Military Recruiters Target Schools Strategically

http://www.boston.com/news/nation/articles/2004/11/29/military_recruiters_pursue_target_schools_carefully/

(Excerpt)

Military recruiting saturates life at McDonough High, a working-class 
public school where recruiters chaperon dances, students in a junior ROTC 
class learn drills from a retired sergeant major in uniform, and every 
prospect gets called at least six times by the Army alone.

Recruiters distribute key chains, mugs, and military brochures at 
McDonough's cafeteria. They are trained to target students at schools like 
McDonough across the country, using techniques such as identifying a 
popular student -- whom they call a "center of influence" -- and 
conspicuously talking to that student in front of others.

Students from McDonough are as much as six times more likely than those 
from McLean to join the military, a disparity that is replicated elsewhere. 
A survey of the military's recruitment system found that the Defense 
Department zeroes in on schools where students are perceived to be more 
likely to join up, while making far less effort at schools where students 
are steered toward college.



Cheeseburger

- You're poor, you're stupid, you're probably going to flunk out, join us, 
we pay you to kill, it's a good life, you'll have lots of buddies who are 
just like you, college is for pussies.


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