[Mb-civic] NYTimes.com: And Now, a Word for Our Demographic

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OPINION | January 29, 2006
Guest Columnist: And Now, a Word for Our Demographic
By TED KOPPEL
By focusing only on key demographics, by choosing to ignore their total viewership, the broadcast networks have surrendered their greatest advantage.
http://select.nytimes.com/2006/01/29/opinion/29koppel.html?emc=eta1




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