[Mb-civic] NYTimes.com Article: How to Sell a Candidate to a Porsche-Driving, Leno-Loving Nascar Fan

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How to Sell a Candidate to a Porsche-Driving, Leno-Loving Nascar Fan

December 6, 2004
 By KATHARINE Q. SEELYE 



Consultants for President Bush studied Americans' consumer
behavior and political opinions and used the findings to
guide their advertising strategy.

http://www.nytimes.com/2004/12/06/politics/06strategy.html?ex=1103378264&ei=1&en=f910f89df1d6723c


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