[Mb-civic] NYTimes Article: Driver Is Fined for Nascar Ad Cover-Up

Robin McNamara olhippie at tampabay.rr.com
Sun Aug 8 12:07:48 PDT 2004


The freedom of speech & livleyhood will be come a legal thing & that sucks.

Peace
Robin
----- Original Message ----- 
From: "Ian" <ialterman at nyc.rr.com>
To: "Civic" <mb-civic at islandlists.com>
Sent: Sunday, August 08, 2004 12:29 PM
Subject: [Mb-civic] NYTimes Article: Driver Is Fined for Nascar Ad Cover-Up


> Can you believe this?  And I thought corporate sponsorship couldn't get
any
> more distasteful...
>
> Peace.
>
> ---------------
>
> Driver Is Fined for Nascar Ad Cover-Up
> August 4, 2004
> By BLOOMBERG NEWS
>
> A Nascar driver, Jimmie Johnson, who is sponsored by PepsiCo Inc., was
fined
> $10,000 for covering a bottle of the Coca-Cola Company's Powerade sports
> drink with a sign after he won the Pennsylvania 500 on Sunday.
>
>  Mr. Johnson climbed from his car on victory lane while surrounded by
media
> and placed a sign for the Lowe's Companies, his primary sponsor, in front
of
> a bottle of Powerade Nascar officials had placed on his car. Coca-Cola's
> Powerade is a sponsor of Nascar, stock-car racing's governing body.
>
> The fine comes a week after the organization's president, Mike Helton,
> ordered drivers to stop interfering with the placement of sponsors'
products
> in victory lane. Mr. Johnson said that he was trying to follow Nascar's
> orders and protect a sponsor.
>
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